A potion in motion.

As a beautician in the health and wellness industry, you know that beauty isn't just about what's on the outside – it's about feeling good on the inside, too. And in today's digital age, that means having a strong online presence.

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Photo by Peter Kalonji / Unsplash

But with so many platforms to choose from, it can be overwhelming to figure out where to start. Do you build your website on Wix or WordPress? Should you use Squarespace or Shopify to sell your products? And how do you make sure your website is secure and fast?

Fortunately, there's an option that gives you more control over your online presence while also being affordable and accessible: open-source technology.

a woman with her hand on her face
Photo by Balint Mendlik / Unsplash

Open-source technology refers to software that's freely available to anyone to use, modify, and distribute. This means that you can use it to create your own website or e-commerce store without having to pay for expensive software licenses or hire a developer.

One of the most popular open-source platforms is WordPress, which powers over 40% of all websites on the internet. With its thousands of free and paid themes and plugins, you can create a beautiful and functional website that reflects your brand and connects with your audience.

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Photo by Alberto Bigoni / Unsplash

Another open-source option is the e-commerce platform, WooCommerce, which integrates seamlessly with WordPress. With WooCommerce, you can sell your beauty products online, manage inventory, and process payments securely.

But the benefits of open-source technology go beyond just cost savings. With a self-hosted website, you have more control over your data and can customize your website to meet your specific needs. You also have the ability to install security plugins and monitor your website's performance, ensuring that your customers have a smooth and safe experience.

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Photo by Igor Rand / Unsplash

Of course, using open-source technology does require some technical knowledge, but there are many resources available to help you get started. WordPress and WooCommerce both have extensive documentation and support communities, and there are many tutorials and courses online.

As a beautician in the health and wellness industry, your focus is on making people feel beautiful inside and out. And with open-source technology, you can now do that online, on your own server, and on your own terms. So go ahead, make beautiful things online, and watch your business grow.